Slightly old news… but I managed to track down the World of Warcraft Coke advert video.
It’s genius – combining Chinese pop starlets, an odious boss, some
‘scenes of fantasy violence’ and, of course, a good refreshing can of
coke.
I believe it was made to advertise the launch of World of Warcraft in China, where they are predicted to rake in the cash, as they have elsewhere, as they now have over 3.5 million subscribers globall (each paying about $10 a month, on top of the initial $40-ish purchase price of the game).
It’s
fair enough though, the game is brilliantly addictive… it’s completed
redefining what we think of as ‘mass market’ success.
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